Your image is a treat for the customer.
You are the one who shapes his needs.
Invest in your brand.
Customers do not buy products
– they buy brands.
A well-promoted brand usually represents 10-30% of the company’s value,
but it can be even more than 200% as in the case of the Playstation brand.
source: Sikorska Monika, Uchwycić nieuchwytne. www.kolegia.sgh.waw.pl